Beyond Bretton Woods Website

We are thrilled to introduce our brand-new website, a reflection of our passion, dedication, and commitment to creating positive change in the world.

Overview

Transformative branding and identity, current state positioning and analysis, logo and website design and development, site framework, content creation, global thought leader interviews, and branded communication assets.

Challenges

Required assessment and improvement of the current image and positioning with future state design to define the high-value think tank with a forward-leaning brand identity.

What We Did

We established a long-term phased approach to the strategic global branding and communications initiative. We initiated phase one by creating the brand identity with an iconic glyph and future state font style for Beyond Bretton Woods. Wrote new content and visualized the full visual storyline experience on the home page, established the color palate and photographic visual to integrate the narrative throughout the website's interior pages. We interviewed global thought leader members and delivered transcriptions and assessment reports. We applied the branding, designed the positioning pitch deck, led the sponsorship program's development, and framed and designed the presentation.

Impact

The successful launch of the branding initiative earned praise for its significant positioning and presence and boosted recognition of the 2024 Beyond Bretton Woods Conference in Middlebury, VT, making it a leading event in the industry.

#Clarity #Stakeholder #PositiveChange #ChangeMakers