Eferon Solar

It’s been exciting to collaborate with Eferon Solar, a leading pioneer of climate change education in certified solar training and careers for certified installers, system designers, and technicians. They needed transformative business modeling, rebranding, and social media expertise to expand their reach from government contracting launched in 2013 to engage today’s rapidly growing solar business market.

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Overview: Current state business analysis, strategic planning, and creative direction and design for rebranding, logo, unique identity, website imagery, and social media marketing.

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Challenges

Needed new business impact

Required reimagined brand identity

Low awareness of pioneering leadership and solar education expertise

Identifying new business stakeholders and expanding opportunities

Technology business solutions

What we did

Assessed business model

Advised new stakeholder segment

Clarified, redesigned, and reinvigorated brand identity

Defined strategies and implementation planning for market awareness

Advised advanced technology solutions

Impact

Stronger value proposition and competitive positioning

Brand leadership and informed communications voice

Increased value to solar construction businesses

Career opportunities and high-value solar workforce

Global partnership opportunities and connections