HCEDC
Hudson Country Economic Development Corporation (HCEDC) is a long-time client success story. The original identity had aged over time and new strategic positioning for producing energetic local economic value was at stake. HCEDC’s openness to critical, creative thinking evolved into a superior strategic communications tool and an illuminated experience that drives value at every touchpoint.
Overview: Positioning, identity assessment, brand strategy, logo and glyph design, unifying brand system, and branding applications across all digital and collateral marketing, communication channels, and user touchpoints.
Challenge
Branding Ideals, mission objectives, identity, and clarity were missing
Original branding didn’t have the big idea, strategic position, defined set of values or a voice that stood apart.
Authenticity was not possible until new leadership applied positioning and value proposition
No previous investment in design
What we did
Worked with executive leadership to support a commitment to actively initiate branding and establish the brand assets.
A strong collaborative relationship and openness to creativity opened the door to a compelling vision of the brand
Established a brand strategy providing a central, unifying idea around which all actions are aligned and works across all applications and customer touchpoints.
Realized a unified big idea as a springboard for designing all communication assets organized around strategy and supported key messaging.
Color palette and interconnected color blocks resonated with distinction
Font selection and intentional treatment distinguished the name, HD and EDC
Brand architecture offered variations on the various uses of the logo
Impact
Design clearly communicates HCEDC’s vision and leadership to users
Branding defines HCEDCs positioning, differentiation and leadership imparting a unique value proposition
Enhances brand positioning, awareness, memorability, and engagement value
Influential imagery establishes enduring brand touchpoints
Works well across media and scale
Project Types
Webinars
Annual Reports
Marketing Promotions
Event Banners & Promotions
Presentation Decks
Advertising
Website Promotions
Foreign Language Flyers
Holiday Promotions