Beyond Bretton Woods
Beyond Bretton Woods is today’s generation of the historic Bretton Woods system of global monetary integration and is reinventing finance for a regenerative future. BBW is a non-profit informal organization focused on triggering a radical paradigm shift of the fault lines that frame international financial architecture’s complex systems and institutions. Its member network of multi-disciplinary intellectuals ranges from future thinkers to advanced finance lab researchers, finance infrastructure architects, explorative practitioners, sustainability pioneers, governance practice, and global affairs leaders. We are aligned with BBW to reframe its leadership, branding, and global communications to enable effective global campaigns.
Overview: Current state assessment: Organizational features and attributes, branding, website identity and design, content creation, and communication assets.
Challenges
Although a complete branding program and expanding the website would be ideal, it was pragmatic to establish the branding initiative and website redesign in phases.
What we did
Several initial solutions helped clarify the brand identity, including designing a new future-forward branded home page header and positioning statement, updating fonts and website framework, and realigning the text and visual storylines with the organization’s identity.
Impact
BBW initiated the first steps toward a cohesive brand strategy to illuminate perception and drive value. Phase one of the branding and how BBW is perceived is underway. The next phase (Version 2.0) will initiate future state goals such as further branding processes, logo redesign, website expansion, content creation, and outreach programming