Cooling the Climate

Written By Stefan Killen

A Large-Scale Plan to Restore the Amazon and Cool the Planet

Overview

Cooling the Climate is pioneering an ambitious, accelerated plan to restore and protect the Amazon Rainforest—our planet’s most vital land-based cooling and water regulation system. By regenerating the Amazon, this initiative directly addresses climate change, stabilizing both regional and global temperatures while safeguarding biodiversity and Indigenous communities.

The Challenge

Cooling the Climate needed a compelling brand identity and digital presence that effectively communicated its mission and mobilized support for large-scale action. The challenge was to translate a complex, science-driven initiative into an engaging, accessible narrative built on a multi-stakeholder approach that resonates with a diverse global audience.

The organization approached us to design its branding, website, and communication assets to:

  • Clearly articulate the urgency and effectiveness of its science-based climate strategy

  • Establish credibility through expert-backed solutions and an esteemed Advisory Council

  • Present funding mechanisms and opportunities for donor engagement

  • Serve as a comprehensive resource hub for stakeholders advocating large-scale Amazon restoration

  • Support a high-profile global launch at COP30

Our Approach

Strategy & Analysis

  • We reviewed the book, Cooling the Climate, the basis for the ecological science-driven initiative of the same name, by co-authors, Peter Bunyard, and Rob de Laet.

  • We analyzed and reconstructed the original draft proposal, Memo to Earth, the breakthrough plan for the restoration of the Amazon Rainforest and global stabilization.

  • We conducted an in-depth analysis of the initiative’s mission, goals, and key messaging.

  • We researched industry trends, audience expectations, and best practices for engagement.

  • We developed a structured, impactful content strategy that balanced scientific rigor with compelling storytelling.

  • We identified critical storytelling opportunities to enhance engagement and drive action.

Branding & Messaging

  • We clarified Cooling the Climate’s unique value proposition to differentiate it in the climate action space.

  • We crafted a cohesive narrative that underscores the initiative’s global impact and urgency.

  • We developed a strategic communication framework to inspire action and investment.

Website Design & Development

  • We designed a visually striking, intuitive website that guides users seamlessly through the initiative’s mission and solutions.

  • We developed key content sections covering science, technology, funding mechanisms, and leadership.

  • We optimized for mobile and desktop viewing, ensuring accessibility across devices.

  • We integrated SEO best practices to enhance visibility and reach.

Marketing, Communications & Media

  • We developed and are executing a global marketing and media strategy to build awareness and stakeholder engagement.

  • We created targeted messaging and assets for key milestones, including the high-profile COP30 launch.

The Impact

The new Cooling the Climate digital presence is a powerful tool that strengthens the organization’s credibility and amplifies its mission. The website educates and mobilizes visitors by presenting a clear, visually compelling, and action-oriented narrative. With a structured approach to funding and collaboration, the initiative is now poised to secure the support necessary to drive large-scale Amazon restoration—making a significant contribution to global climate stability and a healthier planet.

 
 
Stefan Killen
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