Vments
In 2017, after Steve Wasserman completed the MIT Fintech Future Commerce course, he immediately combined his new knowledge, experience, and entrepreneurial spirit to establish the startup VMENTS. Steve, a brilliant technology architect with a business mindset, engaged us to create a brand for his vision of a new, scalable payment industry ecosystem, a roadmap to banking into the future.
Skills: Discovery and assessment, critical thinking, strategic planning, clarification, high-value branding & identity, Web design and development.
Challenges
Approaching the branding through educating the industry, learning about fiat money and smart transactions, and creating a brand to support a unique vision that would transform the Fintech landscape.
What we did
We expanded our knowledge of fintech and embarked on a new frontier of critical thinking, analysis, design, branding, and website and mobile development to establish Vments as a financial technology problem-solver and leader.
Impact
Steve Wasserman leveraged the brand initiative and website to initiate collaborations and networking with payment industry stakeholders. As a result, he produced a scalable enterprise ecosystem for digital banking and filed a patent for the system's core virtual fiat money (VFM) and smart transitions.
From startup to scale-up, Steve's deep commitment to pursuing the optimal value of the network effect secured his reputation as the #1 pathfinder in fast payments for enterprise digital banking.
