REICrowd

Written By Stefan Killen

We love startups! We love showcasing a scale-up with solid business DNA to break through as a market maker. We thrive in transforming an industry by designing a brand identity, weaving critical thinking and intelligence, and framing the value proposition for investors and users.

Overview: Startup Branding, Investor Value Creation, Marketing Framework

Challenges

  • REICROWD’S framework evolved from NexGenCrowd, a creative pre-COVID era Fintech real estate platform.

  • A new brand name was required to redefine and clarify the positioning as a startup

  • Introduce the AI-powered Fintech REI platform

  • Attract and inform potential startup investors

  • Showcase the unique value to REI emerging market real estate investors.

What we did

  • We defined the brand name and identity aligned with the startup business goals

  • Designed the logo, glyph, color palate, font, and graphic positioning [Story from SK)

  • Applied brand identity in context to the Web page template

  • Created the investor webpage, graphic and text content creation/editing

  • Branded intelligent collaboration platforms

  • Strategized framework for launch outreach, marketing planning, and project management calendar

  • Social Media CEO Interview

Impact

  • Created a market-maker model bt applying critical thinking & design

  • Genuine creative branding & design

  • Investor engagement

  • Funding communication assets for platform & website technology, branding, and marketing

Stefan Killen
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