Fintech Connector
The MIT Fintech Future Commerce and Innovation course and capstone project was our catalyst for imagining, designing, and architecting a global social network to connect fintech innovators and investors. It quickly became the #1 global network for engaging the next generation of financial services innovation and influential stakeholders.
Overview: Overview: Strategic planning & roadmap, brand and identity design, public-facing website and enterprise platform design and development, technology innovations and management, global connections and country events, membership growth, and impact marketing and promotions.
Challenges
As with all startups, securing financing and operational management experience were the primary issues.
What we did
We achieved a branding and technology success story by framing, designing, and building a unique platform that attracted and engaged the member network. We framed the structure and created brand value through seasoned design, technology systems, and maintenance support. We also drew global connections and developed an excellent go-to-market strategy.
Impact
Fintech Connector became the fastest-growing global membership platform of its time. It scaled faster than operations could be put in place—which was a good thing. The final hand-off was a key milestone.