Sumitomo Chemical
Angela Lee: A designed retrospective celebrating six years at Sumitomo Chemical in New York City: A fervent lifelong learner and a valued client in sustainability.
In retrospect, six years was a rich period of growth and achievement where we, as professional communicators and Angela Lee, grew Sumitomo Chemical Group Companies of America into a respected branded voice in the virtual world and helped SCAI prepare for the future. The retrospective is an inspired thank you to a client who brought the website through two iterations and ADA compliance, opened doors to sustainability leadership, and a social media voice to resolve the pressing issues facing society, the environment, and the planet.
Overview: Branding, design, website development, ADA Compliance, Weekly security monitoring, SEO planning and social media planning, content, posting, and statistical reporting.
Challenges
Sumitomo Chemicals wanted to revamp its brand identity and modernize its influence across the Americas headquarters website and social media touchpoints
SCAI realized the value of redesigning its website with a new clarity and UI/UX interface with today’s aesthetics to ensure compliance with the latest ADA guidelines for accessibility
SCAI needed easy access to all its Group Companies represented in North and South America and facilitate contact and engagement.
The website maintained by its in-house technology team experienced significant and recurring downtime due to unreliable hosting and security vulnerabilities
What we did
Led executive workshops to enhance & refine Sumitomo’s branding and media strategy
Created brand collateral, website & social media content, and an annual media plan
Designed a modernized website with updated & improved branding, graphics, and user experience
Developed a secure and easily maintainable website that complied with ADA guidelines
Implemented Sumitomo’s business continuity plan and took proactive security measures
Created a comprehensive marketing strategy and provided ongoing support, including drafting press releases, managing social media platforms, and executing social media campaigns. Conducted design, production, and analysis of the campaigns
Delivered continuous technology support, encompassing security patches, vulnerability fixes, 24/7 uptime monitoring, annual ADA compliance audits, and periodic platform modernization and updates
Impact
Enhanced brand positioning, awareness, and value
Followed growth & higher engagement on social media
Modernized, ADA-compliant, and secure platform
Increased platform uptime to 99.9%